THE PURPOSE PRACTICE
PRIVACY POLICY
Effective Date: January 2026
The Purpose Practice ("TPP," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.
The Purpose Practice operates as a program under Abide, a 501(c)(3) nonprofit organization. References to "we," "us," or "our" include both The Purpose Practice and Abide as applicable.
1. Information We Collect
1.1 Information You Provide
We collect information you voluntarily provide when using our Services, including:
Contact Information: Your name and email address when you purchase an assessment or sign up for communications.
Assessment Responses: Your answers to assessment questions, including personal narratives, stories, and reflections about your life experiences, gifts, passions, and sense of calling.
Payment Information: When you make a purchase, our payment processor collects your payment details. We do not store your credit card information.
Communications: Information you provide when you contact us with questions, feedback, or support requests.
1.2 Information Collected Automatically
When you visit our website or use our Services, we automatically collect certain information, including:
IP Address: We collect and store your IP address when you access our Services.
Device Information: Browser type, operating system, and device identifiers.
Usage Information: Pages visited, time spent on pages, links clicked, and referring URLs.
Location Information: General geographic location derived from your IP address.
User Agent: Information about the browser and device you use to access our Services.
2. How We Use Your Information
We use the information we collect to:
Provide Our Services: Process your assessment responses, generate your personalized reports, and deliver them to you.
Process Transactions: Complete purchases and send you related information, including purchase confirmations and report delivery.
Communicate With You: Respond to your inquiries, provide customer support, and send administrative messages about your account or purchases.
Improve Our Services: Analyze usage patterns, conduct research, and improve the quality and relevance of our assessments and reports.
Marketing (With Consent): Send you information about purpose discovery resources, new offerings, and related content from The Purpose Practice and Abide, if you have opted in to receive such communications.
Security and Fraud Prevention: Monitor for suspicious activity and protect against unauthorized access.
Legal Compliance: Comply with applicable laws, regulations, and legal processes.
3. Artificial Intelligence and Data Processing
Our Services use artificial intelligence to analyze your assessment responses and generate personalized reports. We believe in transparency about how this works:
3.1 AI Processing
When you complete an assessment, your responses are sent to third-party AI services (such as OpenAI, Anthropic, or similar providers) for analysis. These services process your data to identify patterns and generate insights for your report. We select providers whose API data usage policies do not use submitted data to train their models.
3.2 Human Review
For our paid assessments (GPS and Telora), AI-generated content is reviewed by our trained staff before your report is delivered. This means a human being will read portions of your responses and the AI-generated analysis to ensure quality and accuracy.
3.3 Data Retention for AI
Your assessment responses and generated reports are stored in our systems to provide you continued access to your results and to improve our Services. We do not sell your personal narratives or assessment data to third parties.
4. Third-Party Service Providers
We work with trusted third-party service providers to deliver our Services. These providers only access your information as necessary to perform their functions and are obligated to protect your data:
AI Language Model Providers: We use third-party AI services (such as OpenAI or Anthropic) to analyze assessment responses and generate report content. We select providers with privacy-protective data practices.
Virtuous: Our payment processor and CRM system. Virtuous processes your payment information and helps us manage customer relationships. We do not store your credit card information. Learn more at virtuous.org/privacy.
Google Cloud Platform: Our hosting provider. Your data is stored on Google's secure cloud infrastructure. Google's privacy practices are at cloud.google.com/security/privacy.
Mailgun: Our email delivery service. Mailgun sends transactional emails (purchase confirmations, report delivery) on our behalf.
Microsoft Clarity: We use Microsoft Clarity to understand how visitors use our website. Clarity collects usage data including clicks, scrolls, and session recordings to help us improve user experience. Learn more at clarity.microsoft.com/terms.
5. Information Sharing
We do not sell, rent, or trade your personal information. We may share your information only in the following circumstances:
Service Providers: With third-party vendors who assist us in providing our Services, as described above.
With Abide: As The Purpose Practice operates under Abide, we may share information within our organization for operational purposes.
Legal Requirements: When required by law, subpoena, or other legal process, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
Business Transfers: If The Purpose Practice or Abide is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
6. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information, including:
- Encryption of data in transit using SSL/TLS
- Secure cloud infrastructure with access controls
- Limited access to personal information by authorized personnel only
- Secure session management with HttpOnly and SameSite cookie protections
However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.
7. Data Retention
We retain your personal information for as long as necessary to provide our Services and fulfill the purposes described in this Privacy Policy. Specifically:
Assessment Data and Reports: We retain your assessment responses and reports indefinitely so you can access them in the future, unless you request deletion.
Account Information: We retain your contact information as long as you have an active relationship with us or as needed to communicate with you.
Transaction Records: We retain purchase records as required for accounting, tax, and legal purposes.
8. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information:
Access: Request a copy of the personal information we hold about you.
Correction: Request correction of inaccurate personal information.
Deletion: Request deletion of your personal information, subject to certain exceptions (such as legal retention requirements). To request deletion of your data, email us at contact@thepurposepractice.co with the subject line "Data Deletion Request."
Opt-Out of Marketing: Unsubscribe from marketing emails at any time by clicking the unsubscribe link in any marketing email or by contacting us.
Data Portability: Request a copy of your data in a portable format.
To exercise any of these rights, please contact us at contact@thepurposepractice.co. We will respond to your request within 30 days.
9. International Data Transfers
We are based in the United States. If you access our Services from outside the United States, your information will be transferred to and processed in the United States, where data protection laws may differ from those in your country.
For individuals in the European Economic Area (EEA), United Kingdom, or other jurisdictions with data transfer restrictions: by using our Services, you consent to the transfer of your information to the United States. We take steps to ensure your data remains protected in accordance with this Privacy Policy.
10. Children's Privacy
Our Services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn we have collected personal information from a child under 13, we will delete that information promptly. If you believe we have collected information from a child under 13, please contact us immediately.
11. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect information about your browsing activities on our website. Cookies are small text files stored on your device that help us provide and improve our Services.
We use cookies for: essential website functionality, analytics and performance monitoring (including Microsoft Clarity), and remembering your preferences.
You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our website.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new Privacy Policy on our website and updating the effective date. We encourage you to review this Privacy Policy periodically. Your continued use of our Services after changes are posted constitutes your acceptance of the updated Privacy Policy.
13. Contact Us
If you have questions about this Privacy Policy or our data practices, or if you wish to exercise your rights regarding your personal information, please contact us:
The Purpose Practice A program of Abide Email: contact@thepurposepractice.co Website: thepurposepractice.co
Last updated: January 2026
